We all know the Internet as a portal for business to consumer sales. In recent years, B2B e-commerce trends indicate that more and more businesses are shifting their operations to cater to the online needs of their customers around the globe.
This is an exciting trend with widespread implications. With B2B sales expected to reach up to $1 trillion this year, it means that your business model is going more and more digital. Changes to your marketing programs, your website, sales processes and infrastructure will help you get beyond your normal comfort zone where your business has made its name.
Achieving this requires three things: